LENTICULAR ARTWORK
Lenticular Artwork: 240dpi - 2:1 scale - PhotoShop PSD CMYK files with each frame/layer in Photoshop Layers ie:
- 3D Artwork: Layer 1 = Foreground, Layer 2 = second from front, Layer 3 = Middle layer etc..
- Flip etc.. Artwork: Layer 1 = Frame 1, Layer 2 = Frame 2 etc...
Supply a print-out or PDF of artwork.
For small format lenticulars viewer motion is best on vertical - ie horizontal lens lines with the postcard rotating up/down.
Lenticular Printing company for clients in London, Glasgow, Leith, Edinburgh, Scotland, UK and internationally.
3D Lenticular Artwork:
The most common form of lenticular (but also the most difficult to get right) with layered 2D to create 3D - varying depth or parallax.
- Use at least 3 layers and a maximum of 7 layers
- Place the main object in the middle layer
- Assist 3D effect with shadows, focus
- Bold contrasting colours work well for this type of Lenticular
- Graphics created in 3D graphics programs enhance 3D effect
- Don't use small text and fine diagonal keylines as this will be obscured by the lens.
- Attempt to keep dominant colours similar in hue and strength.
Flip/Animotion/Zoom/Morphs Lenticular Artwork:
The simplest lenticular is the flip - 2-4 frames, but can be increased to create animotion, zooms, morphs etc, using up to 12-16 frames for small lenticulars or about 8 for large lenticulars. The more frames the more difficult it is to get the lenticular to work well. 3D - varying depth or parallax.
- Try to restrict the number of frames - as the more there are the less likely it will work
- Don't use small text and fine diagonal keylines as this will be obscured by the lens.
- Attempt to keep dominant colours similar in hue and strength.
- Try to avoid big contrast/colour changes between the changing images, e.g. white to black, as this can cause 'ghosting' - a shadowing effect of the second image, under the surface of the first.
