Exhibition Stand Howto:

From conceptual design to installation Edmonds UK ensure best working practices and quality assurance performance standards are consistently applied.

The key to a successful participation at an exhibition or trade show is in the planning and the mutual understanding of your objectives and expectations.

Factors to consider for a brief :

The stand space and exhibition environment :

• What is the floorspace area available?
• Are there any walls or sides to the stand – ie is it an island site, open one two or three sides?
• · If it is an island site, what direction should key elements of your stand face or from which direction is the visitor traffic flow?
• Are there any obstructions to the plot eg pillars?
• Is a shell scheme booth provided? If not, are there any height restrictions put in place by the organiser?
• Please supply a floor plan of the exhibition hall. Are there any particular areas of the stand that you feel are important with regards to flow of traffic at the venue?

 

Your motives for attending the exhibition:

Try to list your key objectives for attending the show. What are you aiming to achieve? Is it to sell product, maintain relationships with customers, be hospitality orientated or simply to have corporate presence at a key industry show.

 

Whatever you are aiming to achieve, try to quantify in figures.

• What is your target audience?
• What do your target audience like to see on an exhibition stand?
• How do you want your company to be perceived at this exhibition?

 

What are you presenting at the exhibition?

• Will you be demonstrating all of your product range? If so, which should be given the most attention?
• Are you launching new products or services at the show?
• How are your products best demonstrated, and what work area will they require? How many people would you demonstrate to at any one time? Are demonstrations best conducted whilst seated, or standing?
• Can you provide specification sheets for your products detailing size, power requirements, wht they require to be best demonstrated?
• What are your key corporate messages?
• Which logo will you be using? Are there any corporate guidelines in using this?
• What are your corporate colours? Are pantones available?

 

What do you need the exhibition stand to achieve?

• Do you require meeting rooms – if so, should these be completely private (fully enclosed) for formal meetings, partially open (private yet open to create less pressured environment), or completely open?
• Do you require storage – if so, what for?
• Do you require a reception or welcoming area?
• Will you be serving drinks or food on the stand? If so, what kind?
• Will you require PC demonstrations for your products?
• Will you require plasma screen demonstrations – if so, will this be for a detailed discussion, or to attract visitors to your stand?
• Will you be giving out literature – if you are, will this be given out by members of staff to increase effectiveness, or displayed towards the edge of the stand so anyone can take information as they walk by?

 

Personal Motivations for the stand:

• What do you believe should be the image that your company is projecting a the show? Should it be very corporte and scientific, or relaxed with a theme? What do you believe that your target audience would like to see from a stand?
• Have you done anything or seen anything on previous stands which you think could work again- competitions, giveaways?
• Do you prefer angular stand, or a curved feel?
• Have you seen anything at exhibitions you have attended which you really like?
• Any thoughts with regards to flooring?
• Any thoughts with regards to lighting?
• Do you like your stands to hae lots of graphical information, or simple corporate messages? Or a mixture of both?
• Are there any images that you would particularly like to see on the stand?
• Do you prefer open stands, or do you like closed stands?

 

Stand manning and logistics:

• How many staff will be available to man the stand?
• What type of people will they be – largely sales team members?
• Any thoughts on stand dress code?

 

What type of stand?

• If you were to choose a stand design, would you want it to be used a couple of times and then disposed of, or would you like a stand that can be reconfigured for smaller shows over a number of years, and one that allows you to change graphical appearance very easily?
• What is your stand budget (stand construction, on site services, graphics) for this show?
• What is your stand budget for one year typically?

CREATIVE DESIGN

You have less than 10 seconds to achieve the desired visual impact, from this process, Edmonds UK can achieve visuals or concepts or even 3D models to allow style to demonstrate how the stand will look/work from corporate, customer, competitor and stand personnel perspectives.

Edmonds designers will create high impact solutions according to your objectives.

CONSTRUCTION

Design and build solutions – or modular display options, are created using only systems or material which pass QA. Attention to detail is critical, to ensure corporate aesthetics and style are consistently achieved time and time again.

PRINT PRODUCTION

Edmonds use the very latest state of the art production technologies to ensure the visual message is of the highest possible quality. This includes equipment from Encad/Kodak, Bellise, Arizona, Seiko, Novajet and Grenadier.

This permits the production of an extensive range of media and substrate with unparalled pinsharp quality consistently achieved.